USDA-CSREES

National Water Conference

February 4, 2008

Workshop on Designing and Targeting Communication and Marketing:
How Your Programs Can Hit the Bull's-Eye with Audiences and Partners

Co-Chairs: Rebecca Power, University of Wisconsin, and Daphne Pee, University of Maryland

Water researchers, outreach professionals, and managers use communication and marketing skills to achieve a variety of program management objectives.   During the "Creating and Sustaining Successful Water Quality Programs..." workshop held during the 2007 National Conference, participants identified communication and marketing skill sets as areas of professional development need.  Building on their request, this workshop will outline and help participants develop communications and marketing strategies that:

• Effectively reach target audiences to achieve program goals;
• Build and maintain effective collaborations to address water resource management issues; and,
• Increase stakeholder awareness and understanding of your program.